Why Create a Portfolio?

Your coaching portfolio is an opportunity for you to document and share your coaching knowledge and expertise.  It is unique to you and communicates who you are as a coach, who you will coach, and the problems you solve.    

1. Assessment

Students in the Vocational, Certified and Advanced programs must submit their portfolio pieces as a graduation requirement These are assessed for uniqueness.  We encourage you to draw on your learning, reflections and third party research - but you must be careful to never plagiarise.

2. Promotion

Graduates have the option to have their portfolio pieces published to the ICA blog. This is a great way to promote your coaching services to potential clients, and to celebrate your uniqueness. 

Authenticity and Plagiarism

When conducting research for your portfolio you might watch a video, read an article, listen to a podcast, revisit ICA modules, or even just browse the internet.  All are considered valuable resources for extending your learning or supporting the opinions or insights you are presenting in your portfolio.  However, it's important that you don't over rely on 3rd party content, or inadvertently include other peoples words, ideas or work without without referencing it.  

It's OK - to refer to research and refer to previous studies or content (make sure you reference it)

Its NOT OK  - to cut / paste the work of others into your portfolio pieces

Here's a quick guide on how to create without copying.


ICA runs all portfolio work through a checker such as Grammarly We encourage you to do the same. Not only will it help with referencing but you might also find the spelling and grammar suggestions helpful.

Plagiarism Checker



It is important to reference your work so that those reading it can explore the topic further and can see where the ideas came from.  The referencing system we have used as an example is the Harvard System.  But, you can use any system that works best for you.