Purpose and Context:

Respect, integrity, and trust are the core of coaching, and vital to our Schools business personality, reputation and values. Since opening the doors to International Coach Academy in 2001, we've invested in growing and nurturing a connected coaching community with real friendships and real networks.  We did this by never (ever) scraping contact information or buying mailing lists. Because for us, there's no value in having someone on our mailing list or in our community who didn't choose to be here.  Instead, our approach has always been to create quality tools, resources and training and then open these up to our wider community and invite participation. 


This policy applies to students, graduates, and ICA staff.

When You Visit Our Website

Browsing Data

When you visit our website, we track the pages you visit and the actions you take. For example, we can track what page you arrived on and what page you left on. We track and store this information via our Cookies using programs such as Google Analytics and CrazyEgg.

Profile Data

When you subscribe to our newsletter or fill out any of the forms on our site we will collect and store the data you provide, like your email address, password and telephone number, and any other information you provide. We assign you a unique identifying number in our databases.

For example: If you visit our website and complete the Coach Development plan, then we’ll do three things; Connect with you via email or phone with an offer to discuss this plan in more detail, send your our monthly CoachExpress newsletter (with tips and tools), and store your plan with our student records should you decide to enrol in our training (this plan is one of the program outcomes).

When You Enrol in one of Our Courses or Programs

As a student or graduate of International Coach Academy, you can be assured that any information you share with us will be treated with the highest of confidentiality.  It will never be shared, sold, or distributed outside ICA. When you enrol with us you will access your programs and courses inside our Learnsite, which is a password protected online training platform. In addition to training materials this platform includes a community forum and a support hub. 

Profile Data

You can choose to provide profile information like a photo, website link, social media profiles, or other data in our forum. Your Profile Data will be viewable by other students, graduates and trainers and will not be shared publicly.

Course data

We record your exchanges with instructors and other students via the forum; any assessment tasks, answers to questions, audio recordings and other items submitted to satisfy the following:

  • to process your enrollment application and payment
  • to provide you with the study tools and resources required to complete your program
  • to set you up in the ICA Learnsite and forum
  • to make decisions regarding your program participation, development and outcomes
  • managing variations to your enrolment
  • ICF accreditation and certification compliance
  • for the publication in the ICA yearbook, blog and ICA Website (permission based)
  • general administration of your enrollment

Communications and Support

If you contact us for support or to report a problem or concern (regardless of whether you have created an account), we collect and store your contact information, messages, and other data about you like your name, email address, location, operating system, IP address, and any other data you provide. We use this data to respond to you and research your question or concern, in accordance with this Privacy Policy.

Recording of classes

ICA will record zoom classes as a tool for accreditation compliance, faculty development and evaluation of the ICA curriculum. These recordings are for internal use only, with access password and permission based, and will never be shared outside this confidential space. Recordings will be deleted after 12 months. 

Students and Graduates are not permitted to record classes under any circumstances.  To do so would be 

Automated Data

When you access our Services (including browsing programs and courses), we also collect certain data by automated means, including:

System Data

We collect technical data about your computer or device, like your IP address, device type, operating system type and version, unique advice identifiers, browser, browser language, domain and other systems data, and platform types.

Useage data

We collect useage data both in our Learnsite and on our public site. This data includes usage statistics about your interactions with the us, including time spent on pages, pages visited, time spent in the Learnsite, features used, your search queries, click data and date and time data.

Approximate Geographic Data

We collect your approximate geographic location, including information like country, city, and geographic coordinates, calculated based on your IP address.

The data listed above is collected through the use of server log files and tracking technologies, as detailed in the “Cookies” section below. It is stored by us and associated with your account.

Where We Store Data and How We Use It

Browsing Data

We store the information you provide us in the following 3rd party databases – Capsule CRM, Mailchimp and Bookeo. We use this data to develop the quality of our services and communication, ensuring we are offering the right service to the right people.

Student and Graduate Data

We store student records to provide a quality service to our students and graduates, to monitor quality and completion rates and to comply with ICF Accreditation guidelines. The databases used to manage your student profile are secure and with high industry credibility (e.g. WordPress, Freshdesk, Accredible, Mailchimp, Capsule, Flexbooker).

Your learning and progress will be shared with you during classes, via email, and in the private forum. Records of your portfolio outcomes, performance evaluations and class attendance must be retained for a minimum of 7 years (as required by our ICF Accreditation). However, you can unsubscribe yourself from any future correspondence at any time.

Payment Data

The databases used to store profile and payment data are industry recognised as being secure and as having high levels integrity (e.g. Stripe and Chargebee). We use industry recognised merchants to process online payments. If you enrol with us use a direct payment gateway to complete your purchase, then these providers will collect your data. It will be encrypted through the Payment Card Industry Data Security Standard (PCI-DSS). (Wikipedia Entry) our purchase transaction data is stored only as long as necessary to complete your purchase transaction. After that is complete, your purchase transaction information is deleted.

Consent and Security


When you provide us with personal information to download a resource, complete a transaction or verify your credit card, we collect and use it for that specific reason only. If we ask for your personal information for a secondary reason (i.e. newsletter subscription), we will ask you directly for your expressed consent and provide you with an opportunity to withdraw your consent.

You may withdraw your consent at any time by clicking on an “unsubscribe” link which is offered at the bottom of every email we send. You may also withdraw your consent anytime, by contacting us at support@icoachacademy.com

Age of Consent

By using this site, you represent that you are at least the age of majority in your state or province of residence, or that you are the age of majority in your state or province of residence, and you have given us your consent to allow any of your minor dependents to use this site.


We may from time to time need to disclose certain information, which may include your personal data, to comply with legal requirements or to protect the rights, property or safety of International Coach Academy or our customers.

We may also use your data in a general sense without any reference to your name, or personal information to create marketing statistics, identify user demands and to assist it in meeting customer needs generally. In addition, we may use the information that you provide to improve our website and services but not for any other use.

Third Parties

All the third-party providers used by us will only collect, use and disclose your information to the extent necessary to allow them to perform the services they provide to us.

We do not and will not sell or deal in personal or customer information. We will never disclose your personal details to a third party except the necessary information required by providers of products or services you have purchased or to protect the rights, property or safety of International Coach Academy, our customers or third parties or if required by law.


To protect your personal information, we take reasonable precautions and follow industry best practices to make sure it is not inappropriately lost, misused, accessed, disclosed, altered or destroyed. We also strive to ensure the security, integrity and privacy of personal information submitted to our website, and we periodically update our security measures in light of current technologies.


This website may contain links to other websites. These links are meant for your convenience only. Links to third party websites do not constitute sponsorship or endorsement or approval of these websites. Please be aware that we are not responsible for the privacy practices of such other websites. We encourage our users to be aware, when they leave our website, to read the privacy statements of each and every website that collects personally identifiable information. This privacy policy applies solely to information collected by this website.


Cookies are small pieces of text sent by your web browser by a website you visit. A cookie file is stored in your web browser and allows the Site or a third-party to recognize you and make your next visit easier and the Site more useful to you.

How We Use Cookies

We use cookies to develop a customized experience for our users and customers. For example, in our Learnsite we use a login cookie, so students do not have to re-enter their username and password each time they return to the site. We also use tracking pixels (i.e. Google Analytics) to help us measure and track where our website traffic is coming from and to track the performance of our site. Finally, from time to time we use remarketing pixels from Facebook and Google to aid in customized, targeted follow up advertising.

Delete Cookies

If you’d like to delete cookies or instruct your web browser to delete or refuse cookies, please visit the help pages of your web browser.

Please note, however, that if you delete cookies or refuse to accept them, you might not be able to use some or all of the features we offer. You may not be able to log in, store your preferences, and some of our pages might not display properly.

Confidentiality and The Right to Privacy

As described above, we do not share, disclose or use student and graduate data without proper consent or for any reasons other than those stated.

We also require that students or graduates do not use, copy, disclose or share any of the following without consent for any reason.  This is not limited to sharing.

  • Any course materials or resource documents held in our Learnsite
  • Any promotional or marketing materials published on our website
  • Any discussions inside the private Coaches Forum (Currently Vanilla Forums and Discourse Forums)
  • Any information contained in private email messages sent to or received from Support or an ICA staff member or representative.